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Britt’s First Months at Duodeka

Britt’s First Months at Duodeka

In September 2023, Britt started as a UX/UI specialist and marketer at Venture Builder Duodeka. She came across Duodeka multiple times on LinkedIn and decided to apply. The connection was immediate, and both look back on a successful start. In this article, we take a look back at Britt’s first months at Duodeka. The Introduction […]

Validation methods

Validation research is an important step in the development of a new product or service. It helps to ensure that your business idea is viable and that it addresses a real need in the market. There are several validation methods that can be used, including the Lean Startup Method, Minimum Viable Product, Riskiest Assumption Test, […]

Riskiest Assumption Test

The Riskiest Assumption Test (RAT) is a method used by companies or startups to validate the idea for a new product or service before it is brought to market. The RAT is similar to the Minimum Viable Product (MVP) in that it aims to test the viability of a product or idea before investing significant […]

Online business models

ONLINE EARNINGS MODELS: WHICH DO YOU CHOOSE? You have an idea for an online revenue model: starting online business by marketing a digital product or service or digitally transforming your current business. We at Duodeka have developed the digital transformation model for the development of online revenue models. There are various online revenue models to […]

Minimum Viable Product

Minimum Viable Product (MVP) is a product development strategy that allows companies to test their business idea with minimal effort by releasing a product with the minimum set of functionalities. It is a way to validate product viability by getting feedback from potential customers and making adjustments accordingly. If you are interested in learning more […]

Feasibility study

A feasibility study is a crucial step in the process of launching a new digital product, platform, or application. It helps to determine whether your idea is viable and if it has the potential to be successful. In this blog, we will discuss when a feasibility study is necessary, how to conduct one, and what […]

Digital transformation

DIGITAL TRANSFORMATION “Digital transformation is the process of organizations (and of the people in these organizations) to use the opportunities, expectations and possibilities of increasing digitization to make the step towards a (more) digitally oriented and agile organization.”¹ Digital transformation is a hot topic in 2020. Four out of five Dutch organizations expect to lose […]

Lean Startup Method

The internet is full of different definitions of startups. The one thing they all seem to agree on is that a startup is a startup company. Another characteristic of startups is that they are innovative. A special startup is the Lean Startup. A characteristic of this type of startup is that a prototype (MVP) is […]

Business model innovation

Business model Innovation is important for your company if you want to continue to grow, and perhaps even disrupt your market. However, it is also important if you want to prevent your business from going under (because there are plenty of those examples). Innovation is associated with developing new products and techniques. However, business model […]

The development of Collaborative Editing for one of our SaaS products

Recently, our development team has been working on the development of a Collaborative Editing functionality for one of our ventures: Minutes Software, a B2B SaaS product that optimizes the meeting process. In this blog we tell you how the development of Collaborative Editing came about. WHY COLLABORATIVE EDITING? In the past, many Minutes Software customers […]

The Story about Sven: from intern to development lead

In 2018, Sven did an internship at Duodeka during the third year of his Software Engineering studies. This turned out to be a golden move for both Sven and Duodeka. Sven still works at Duodeka and has become development lead of several ventures. We talked to Sven to look back on the past few years. […]

Amigos lessons learned

“Find a problem, create a solution.” When asked to define entrepreneurship, the quote above is one of our favorites. As with so many beautiful quotes, this one is also completely true. And it seems so simple, but we know that when something seems simple, it doesn’t always have to be. In the meantime, we therefore […]

Validation Board

The Validation Board is a fantastic method to validate and refine ideas or apply a pivot at an early stage. At Duodeka we always use the Validation Board when we start working on a new idea. It is actually a ‘simple’ form of market research, but certainly no less valuable. In fact, we experience this […]


WHAT IS A VALUE PROPOSITION AND WHAT IS THE USE OF IT? A value proposition makes clear what use (value) your product or service (proposition) has for your (potential) customer. Simple right? True, but in practice we notice that there is something more to it. “Poets de Schoen B.V. has the largest selection of shoe […]

Business Model Canvas

THE CANVAS BUSINESS MODEL: EXPLAIN EVERYTHING YOU WANT TO KNOW Do you want to create a new business model? Or map an existing business model? Then the business model canvas is a super handy tool to do this. In the process of digital transformation, the business model canvas can be used in step 2: concept […]

Venture Building

Venture Building, what is it exactly? Venture Builders are organizations fully dedicated to launching, developing, and scaling digital startups. Venture Builders are also known as Venture Studios or Startup Studios. The venture building landscape is growing rapidly and is increasingly being recognized as a new asset class in the investment landscape. In this article, we […]