🎯 Metrics that Matter: Guiding Our Venture Builder’s Strategy As a Venture Builder, gaining continuous insights into the performance of our portfolio ventures is of utmost importance. We give great significance to the following metrics: 1️⃣ Growth (MRR / Yearly)Of course, growth is essential. Monthly MRR growth is closely monitored, and we constantly compare the […]

Many people still don’t quite understand how Studios position themselves in the business world. In Max Pog‘s Big Startup Studios Research, he uses a helpful visual to clearly explain the differences between Studios, Incubators, Accelerators, and VC’s. It’s important to remember that not all Studios operate in the same way or at the same level. […]

How the 𝐞𝐚𝐫𝐥𝐲 𝐬𝐭𝐚𝐠𝐞 𝐛𝐨𝐨𝐭𝐬𝐭𝐫𝐚𝐩𝐩𝐞𝐝 𝐠𝐚𝐦𝐞 forces you to focus on actual revenue and good metrics. And why we love it! 🫶 The bootstrapped building and scaling of early stage ventures is something we like, despite there being plenty of reasons why we sometimes hate it haha… One reason why we love it is that it […]

5 Invaluable SaaS Lessons We Learned Along the Way 📖 Years of building and scaling SaaS comes with countless lessons. The following 5 immediately come to our mind when we reflect on the past years: 1. 𝐓𝐨 𝐬𝐨𝐥𝐯𝐞 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐟𝐨𝐫 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞𝐦 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐮𝐭. You want to ‘live […]

Enhance Product Validation with Pretotypes and Skin in the Game Data 🪄 We are fan of the book “The Right It”. The fundamental argument of the book posits that the overwhelming majority of newly introduced products are highly likely to meet failure once they enter their intended market. And as we all know, statistically, this […]

Venture Building, what is it exactly? Venture Builders are organizations fully dedicated to launching, developing, and scaling digital startups. Venture Builders are also known as Venture Studios or Startup Studios. The venture building landscape is growing rapidly and is increasingly being recognized as a new asset class in the investment landscape. In this article, we […]

📈 Why the number of Venture Builders has more than doubled in the last 6 years and will continue to grow. Currently (2024), there are 824 Venture Builders worldwide, and 427 of them have started in the last 6 years. Venture builders are becoming a well-established phenomenon in the startup (investment) landscape. 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐞 […]

Ultimately, the bedrock of successfully validating your problem and solution lies in a profound understanding of your potential customers. This means going beyond the surface and gaining intimate knowledge of their needs, desires, and pain points. While some level of contact with the target audience is common, to genuinely validate your startup’s potential, you must […]

The reason why it’s great to work at a Venture Builder (and how it results in Economies of Scope) 💡 A while back, we came across an article by Eric Dickinger. In this article, Eric discusses why Venture Builders / Studios are interesting employers and how they stand out from other companies. In this article, […]

Transforming Ideas into Winning Companies: The Vital Involvement of Venture Leads in the Validation Stage 🌱 As a Venture Builder, we believe that heavily involving our Venture Leads in the validation stage of the startup is crucial for success. At Duodeka, there are two ways to enter our Venture Builder: through an external founder who […]

Why many entrepreneurs fail to improve Time to Value. And how to fix it  ✅ Time To Value (TTV) measures the time it takes for users to fully realize the benefits of a product. In our case B2B SaaS products. Sounds logical, right? However, we often see the identification and improvement of the TTV go […]

Juggling Product Development, Revenue, and Solution Validation Simultaneously: How to Master It? When you’re building an early-stage SaaS product, you’re frequently engaging with users and (potential) customers. You’re still in the process of building your product. Therefore, naturally, you’d like to get an idea of which features users are missing. But besides continuous development, you […]