Get Out Of The Building 

Ultimately, the bedrock of successfully validating your problem and solution lies in a profound understanding of your potential customers.

This means going beyond the surface and gaining intimate knowledge of their needs, desires, and pain points.

While some level of contact with the target audience is common, to genuinely validate your startup’s potential, you must wholeheartedly immerse yourself in their world.

To authenticate your validation assumptions, the ‘get out of the building’ principle proves indispensable.

You cannot gain a true understanding of your target audience’s problems, needs, and desires by confining yourself to a conference table or brainstorming sessions.

To genuinely comprehend the problem, you must immerse yourself in the world of your audience.

If you are developing a hospitality system, invest time by working in hospitality establishments.

Working on a meeting solution? Immerse yourself in the world of meetings by actively observing and participating in them at various companies.

If your goal is to create an app for meeting new people, engage with existing platforms that cater to this purpose.