5 Invaluable SaaS Lessons we Learned Along the Way 

5 Invaluable SaaS Lessons We Learned Along the Way 📖

Years of building and scaling SaaS comes with countless lessons. The following 5 immediately come to our mind when we reflect on the past years:

1. 𝐓𝐨 𝐬𝐨𝐥𝐯𝐞 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐟𝐨𝐫 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞𝐦 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐮𝐭. You want to ‘live their problems’, so immerse yourself in this group through long conversations, surveys, and observation.

2. 𝐁𝐞 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝 𝐭𝐨 𝐩𝐢𝐯𝐨𝐭. Your SaaS startup is often your baby, which makes it difficult to deviate from your original vision. However, you must be willing to pivot if necessary.

3. 𝐃𝐨 𝐧𝐨𝐭 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞 𝐭𝐡𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Listen to the needs, gather feedback, and prioritize processing it. Crucial to keep your churn under control and to improve your solution.

4. 𝐄𝐱𝐜𝐞𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬. Ensure that your acquisition method and lead follow-up are optimized first. Scaling SaaS isn’t magic; it’s hard work and ensuring that you excel in the basics.

5. 𝐇𝐚𝐯𝐞 𝐚 𝐬𝐡𝐚𝐫𝐩 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐯𝐚𝐥𝐮𝐞 𝐦𝐨𝐦𝐞𝐧𝐭. Establish a clear definition of this, so you know what you want to measure.